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How to Use Instagram to Market Your Business
To use Instagram for marketing you set up an account and start posting pictures, right?! But what kind of pictures should you post? What kind of content should you share? As with anything, there’s a general formula for what works when it comes to marketing your brand on Instagram. Focus on Relevant Content In this
5 Steps to Turn Passion into Profit
Most people have something they’re truly passionate about, yet they rarely turn it into a business. Some because they wouldn’t actually want to work with it eight hours a day, others because they simply can’t find a way. That’s why we’ve gathered five tips for turning your passion into profit. And remember: it’s possible to
Emotional Marketing
Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional? Is it the fact that this product stirred the emotional center in your brain and marinated it with an emotional sauce that prompted you to buy it? In fact, emotions play a role not only
Entrepreneurship
Being an entrepreneur means more than owning your own business. At its most basic definition, entrepreneurship is undertaking a new business venture. However, modern entrepreneurs do more than just open a new business. They go after new products and new markets that require more risk with more reward in return. You might call an entrepreneur
Neuromarketing
“The marketer’s task is to understand what happens in the customer’s consciousness… [and/or unconsciousness] between the arrival of the outside marketing stimuli and the ultimate purchase decision.” (Kotler and Keller 2006, p.:184) Study of the Mind vs. Study of Behaviour Psychology is the study of the ‘psyche’, in reference to the mind or soul- or