Emotional Marketing

Emotional Marketing, does this lexicon ring a bell to you? Is your drive to choose a product sometimes merely emotional? Is it the fact that this product stirred the emotional center in your brain and marinated it with an emotional sauce that prompted you to buy it? In fact, emotions play a role not only


“The marketer’s task is to understand what happens in the customer’s consciousness… [and/or unconsciousness] between the arrival of the outside marketing stimuli and the ultimate purchase decision.” (Kotler and Keller 2006, p.:184) Study of the Mind vs. Study of Behaviour Psychology is the study of the ‘psyche’, in reference to the mind or soul- or